ROLE OF COGNITION AND DEMOGRAPHY IN THE RESPONSE OF CHILDREN TO ADVERTISEMENTS: A STUDY OF PUPILS OF View Details

MANAGING ADVERTISING BUSINESS DURING ECONOMIC RECESSION: A SURVEY OF SELECTED ADVERTISING AGENCIES I View Details

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INFLUENCE OF OWNERSHIP STRUCTURE ON NEWS REPORTAGE BY INTERNATIONAL MEDIA: A COMPARATIVE ANALYSIS OF View Details

APPLICABILITY OF EXTANT PERSUASION THEORIES TO THE MARKETING OF GOVERNMENT POLICIES IN NIGERIA—THE View Details

ADVERTISING EFFECT—IN SEARCH OF AN ADEQUATE THEORETICAL EXPLANATION View Details

THE INCIDENCE OF VIOLENCE AND OCCULT RITUALISM IN 2007 YORUBA HOME MOVIE RELEASES View Details

THE PORTRAYAL OF WOMEN IN CONTEPORARY NIGERIAN TELEVISION ADVERTISING View Details

ADVERTISING: NOT GUILTY AS CHARGED View Details

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THE POLITICAL ECONOMY OF MEDIA DEREGULATION AND EMERGING OWNERSHIP PATTERNS IN NIGERIA View Details

AN EVALUATION OF CLASSROOM ENVIRONMENT IN BABOCK UNIVERSITY SCHOOL OF EDUCATION AND HUMANITIES (SEH) View Details

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Smartphone Brand Personality as a Predictor of Brand Value among Babcock University Undergraduates View Details

College students’ knowledge, attitudes and adherence to public service announcements on Ebola in Nigeria: Suggestions for improving future Ebola prevention education programmes View Details

AUDIENCE PERCEPTION OF ADVERTISEMENT INTERRUPTIONS DURING TELEVISION PROGRAMMES View Details

APPLICABILITY OF EXTANT PERSUASION THEORIES TO THE MARKETING OF GOVERNMENT POLICIES IN NIGERIA. View Details

The Effect Of Domestic Violence Films On The Youth: An Excursion Of Media Violence Theories and Persuasion Theories. View Details

Babcock University Postgraduate Students’ Perception of Celebrity Endorsement in Advertising. View Details

RECEPTIVITY OF NIGERIAN PRINT MEDIA FRAMING OF BOKO HARAM TERRORIST ATTACKS BY RESIDENTS OF ABUJA, NIGERIA View Details

Peace and War Journalism: A Synoptic Review of Extant Literature View Details

Communication Strategies for Conflict Management in Select Tertiary Institutions in Edo and Delta States, Nigeria View Details

Rethinking the sickle cell awareness campaign in West Africa: Evidence from Nigeria View Details

Effect of Social Media Spiritual and Emotional Abuse Messages on Comprehension and Behavioural Practices of Married Couples in Lagos State, Nigeria View Details

Demography, Knowledge-Gap Effect and Exclusive Breastfeeding Campaign in Lagos and Ogun States, Nigeria View Details

Press coverage of herders-farmers conflict in selected Nigerian newspapers View Details

PERCEIVED INFLUENCE OF PRODUCT PACKAGING ON THE PURCHASE DECISION OF STUDENTS IN A NIGERIAN UNIVERSITY View Details

PERCEIVED INFLUENCE OF TOOTHPASTE REPACKAGING ON PURCHASE PREDISPOSITION OF CUSTOMERS IN OWO, ONDO STATE View Details

PLOUGHSHARES INTO SWORDS: NATIONAL NEWSPAPERS FRAMING OF THE CONFLICT BETWEEN HERDSMEN AND FARMERS IN NIGERIA View Details

Commercial Breaks and Audience Attention to Advertising Messages View Details

CHILDREN’S COGNITIVE DEFENCE AGAINST FOOD ADVERTISED ON NIGERIAN TELEVISION View Details

ATTITUDES OF TASUED UNDERGRADUATES TO THE 18+ SIGN IN ALCHOHOLIC BEVERAGE ADVERTS ON NIGERIAN TELEVISION View Details

LAGOS STATE ELECTORATES’ PERCEPTION OF NT A, TVC AND CHANNELS TELEVISION COVERAGE OF THE 2015 PRESIDENTIAL ELECTIONS IN NIGERIA View Details

SMARTPHONE ADVERTISING, BRAND PERCEPTION AND PURCHASE DECISION AMONG UNDERGRADUATES OFTHI UNIVERSITY OF LAGOS. NIGERIA. View Details

ON-THE-JOB TRAINING AS A PREDICTOR OF JOB PERFORMANCE AMONG BROADCAST JOUNALISTS IN ABUJA, NIGERIA View Details

THE EFFECT OF CELEBRITY ENDORCEMENT ON LAGOS YOUTH PERCEPTION OF HOLANDIA, VIJU, AND CHIVITA BEVERAGES View Details

Broadcast Ownership and Audience Perception of the Credibility of Political News: A Comparative Study of Private and Government-owned Television Stations in Ondo State, Nigeria. View Details

BRAND ASSOCIATIONS AS A PREDICTOR OF CONSPICUOUS CONSUMPTION OF PERFUMES AMONG BABCOCK UNIVERSITY UNDERGRADUATES View Details

The use of Unique Selling Proposition in Positioning Nigeria’s Major GSM Network Operators* Data Brands in Newspaper Advertisements View Details

Perception of University Undergraduates on Gender Stereotypes in Television Advertising View Details

WHATSAPP GROUP USAGE, INTERACTION AND INFORMATION SHARING AMONG UNDERGRADUATES OF BABCOCK UNIVERSITY, OGUN STATE, NIGERIA View Details

AUDIENCE PERCEPTION OF THE ROLE OF ADVERTISING ON PF I) I CT POSITIONING AND BRAND LOYALTY IN THE NIGERIAN GSM M \l KET View Details

Nigeria Mass Media; The Dilemma of Responsibility and Profitability View Details

Unsolicited Mobile Phone SMS Marketing: A Need For Reconciliation View Details

GSM Operators' Unsolicited Promotional SMS and the Attitude of Undergraduates in Selected Universities in South-West Nigeria View Details

Perceived Influence of Product Packaging on the Purchase Decisions of Students in a Nigerian University View Details

Designing and implementing effective media interventions for hypertension prevention among the working class in Nigeria View Details

Interactive Media Non-Monetary Sales Promotion Typology and Telecommunication Operators' Brand Equity Among Civil Servants in Western Nigeria View Details

Children's Cognitive Defense Against Food Advertised on Nigerian Television View Details

Role of Cognition and Demography in The Response of Children to Television advertisements: A Study of Pupils of Four Nigerian Primary Schools View Details

MONETARY SALES PROMOTION ON INTERACTIVE MEDIA AND TELECOMMUNICATION OPERATORS’ BRAND EQUITY AMONG CIVIL SERVANTS IN WESTERN NIGERIA View Details

Whatsapp group usage, interaction and information sharing among undergraduates of Babcock University, Ogun State, Nigeria View Details