Publications
ROLE OF COGNITION AND DEMOGRAPHY IN THE RESPONSE OF CHILDREN TO ADVERTISEMENTS: A STUDY OF PUPILS OF View Details
MANAGING ADVERTISING BUSINESS DURING ECONOMIC RECESSION: A SURVEY OF SELECTED ADVERTISING AGENCIES I View Details
RECONSTRUCTING PUBLIC ATTITUDE TO A CORPORATE BRAND USING ADVERTISING: THE NIGERIA QUESTION View Details
INFLUENCE OF OWNERSHIP ON MEDIA OBJECTIVITY IN NIGERIA View Details
INFLUENCE OF OWNERSHIP STRUCTURE ON NEWS REPORTAGE BY INTERNATIONAL MEDIA: A COMPARATIVE ANALYSIS OF View Details
APPLICABILITY OF EXTANT PERSUASION THEORIES TO THE MARKETING OF GOVERNMENT POLICIES IN NIGERIA—THE View Details
ADVERTISING EFFECT—IN SEARCH OF AN ADEQUATE THEORETICAL EXPLANATION View Details
THE INCIDENCE OF VIOLENCE AND OCCULT RITUALISM IN 2007 YORUBA HOME MOVIE RELEASES View Details
THE PORTRAYAL OF WOMEN IN CONTEPORARY NIGERIAN TELEVISION ADVERTISING View Details
ADVERTISING: NOT GUILTY AS CHARGED View Details
DETERMINANTS OF MEDIA SELECTION AMONG ADVERTISING PRACTITIONERS IN NIGERIA View Details
THE POLITICAL ECONOMY OF MEDIA DEREGULATION AND EMERGING OWNERSHIP PATTERNS IN NIGERIA View Details
AN EVALUATION OF CLASSROOM ENVIRONMENT IN BABOCK UNIVERSITY SCHOOL OF EDUCATION AND HUMANITIES (SEH) View Details
JOURNALISM AND MEDIA IN NIGERIA: CONTEXT, ISSUES AND PRACTICE PRESS FREEDOM AND THE NIGERIAN ENVIRO View Details
Smartphone Brand Personality as a Predictor of Brand Value among Babcock University Undergraduates View Details
College students’ knowledge, attitudes and adherence to public service announcements on Ebola in Nigeria: Suggestions for improving future Ebola prevention education programmes View Details
AUDIENCE PERCEPTION OF ADVERTISEMENT INTERRUPTIONS DURING TELEVISION PROGRAMMES View Details
APPLICABILITY OF EXTANT PERSUASION THEORIES TO THE MARKETING OF GOVERNMENT POLICIES IN NIGERIA. View Details
The Effect Of Domestic Violence Films On The Youth: An Excursion Of Media Violence Theories and Persuasion Theories. View Details
Babcock University Postgraduate Students’ Perception of Celebrity Endorsement in Advertising. View Details
RECEPTIVITY OF NIGERIAN PRINT MEDIA FRAMING OF BOKO HARAM TERRORIST ATTACKS BY RESIDENTS OF ABUJA, NIGERIA View Details
Peace and War Journalism: A Synoptic Review of Extant Literature View Details
Communication Strategies for Conflict Management in Select Tertiary Institutions in Edo and Delta States, Nigeria View Details
Rethinking the sickle cell awareness campaign in West Africa: Evidence from Nigeria View Details
Effect of Social Media Spiritual and Emotional Abuse Messages on Comprehension and Behavioural Practices of Married Couples in Lagos State, Nigeria View Details
Demography, Knowledge-Gap Effect and Exclusive Breastfeeding Campaign in Lagos and Ogun States, Nigeria View Details
Press coverage of herders-farmers conflict in selected Nigerian newspapers View Details
PERCEIVED INFLUENCE OF PRODUCT PACKAGING ON THE PURCHASE DECISION OF STUDENTS IN A NIGERIAN UNIVERSITY View Details
PERCEIVED INFLUENCE OF TOOTHPASTE REPACKAGING ON PURCHASE PREDISPOSITION OF CUSTOMERS IN OWO, ONDO STATE View Details
PLOUGHSHARES INTO SWORDS: NATIONAL NEWSPAPERS FRAMING OF THE CONFLICT BETWEEN HERDSMEN AND FARMERS IN NIGERIA View Details
Commercial Breaks and Audience Attention to Advertising Messages View Details
CHILDREN’S COGNITIVE DEFENCE AGAINST FOOD ADVERTISED ON NIGERIAN TELEVISION View Details
ATTITUDES OF TASUED UNDERGRADUATES TO THE 18+ SIGN IN ALCHOHOLIC BEVERAGE ADVERTS ON NIGERIAN TELEVISION View Details
LAGOS STATE ELECTORATES’ PERCEPTION OF NT A, TVC AND CHANNELS TELEVISION COVERAGE OF THE 2015 PRESIDENTIAL ELECTIONS IN NIGERIA View Details
SMARTPHONE ADVERTISING, BRAND PERCEPTION AND PURCHASE DECISION AMONG UNDERGRADUATES OFTHI UNIVERSITY OF LAGOS. NIGERIA. View Details
ON-THE-JOB TRAINING AS A PREDICTOR OF JOB PERFORMANCE AMONG BROADCAST JOUNALISTS IN ABUJA, NIGERIA View Details
THE EFFECT OF CELEBRITY ENDORCEMENT ON LAGOS YOUTH PERCEPTION OF HOLANDIA, VIJU, AND CHIVITA BEVERAGES View Details
Broadcast Ownership and Audience Perception of the Credibility of Political News: A Comparative Study of Private and Government-owned Television Stations in Ondo State, Nigeria. View Details
BRAND ASSOCIATIONS AS A PREDICTOR OF CONSPICUOUS CONSUMPTION OF PERFUMES AMONG BABCOCK UNIVERSITY UNDERGRADUATES View Details
The use of Unique Selling Proposition in Positioning Nigeria’s Major GSM Network Operators* Data Brands in Newspaper Advertisements View Details
Perception of University Undergraduates on Gender Stereotypes in Television Advertising View Details
WHATSAPP GROUP USAGE, INTERACTION AND INFORMATION SHARING AMONG UNDERGRADUATES OF BABCOCK UNIVERSITY, OGUN STATE, NIGERIA View Details
AUDIENCE PERCEPTION OF THE ROLE OF ADVERTISING ON PF I) I CT POSITIONING AND BRAND LOYALTY IN THE NIGERIAN GSM M \l KET View Details
Nigeria Mass Media; The Dilemma of Responsibility and Profitability View Details
Unsolicited Mobile Phone SMS Marketing: A Need For Reconciliation View Details
GSM Operators' Unsolicited Promotional SMS and the Attitude of Undergraduates in Selected Universities in South-West Nigeria View Details
Perceived Influence of Product Packaging on the Purchase Decisions of Students in a Nigerian University View Details
Designing and implementing effective media interventions for hypertension prevention among the working class in Nigeria View Details
Interactive Media Non-Monetary Sales Promotion Typology and Telecommunication Operators' Brand Equity Among Civil Servants in Western Nigeria View Details
Children's Cognitive Defense Against Food Advertised on Nigerian Television View Details
Role of Cognition and Demography in The Response of Children to Television advertisements: A Study of Pupils of Four Nigerian Primary Schools View Details
MONETARY SALES PROMOTION ON INTERACTIVE MEDIA AND TELECOMMUNICATION OPERATORS’ BRAND EQUITY AMONG CIVIL SERVANTS IN WESTERN NIGERIA View Details
Whatsapp group usage, interaction and information sharing among undergraduates of Babcock University, Ogun State, Nigeria View Details
REGULATIONS OF OUTDOOR ADVERTISING IN NIGERIA View Details
Evaluation Of Community Relations’ Programmes Of Private Universities In Nigeria: A Study Of Babcock University View Details
Press Freedom and The Nigerian Environment: The Fuss and The Realities View Details
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It's important to note that this is a simplified calculation and doesn't take into account compounding, fees, or other factors that might affect the actual return on your investment. If there are fees or the return is compounded, the actual return may be slightly different. Always consider all the terms and conditions of your investment to get a more accurate picture of your returns. It's important to note that this is a simplified calculation and doesn't take into account compounding, fees, or other factors that might affect the actual return on your investment. If there are fees or the return is compounded, the actual return may be slightly different. Always consider all the terms and conditions of your investment to get a more accurate picture of your returns.
It's important to note that this is a simplified calculation and doesn't take into account compounding, fees, or other factors that might affect the actual return on your investment. If there are fees or the return is compounded, the actual return may be slightly different. Always consider all the terms and conditions of your investment to get a more accurate picture of your returns. It's important to note that this is a simplified calculation and doesn't take into account compounding, fees, or other factors \that might affect the actual return on your investment. If there are fees or the return is compounded, the actual return may be slightly different. Always consider all the terms and conditions of your investment to get a more accurate picture of your returns.
It's important to note that this is a simplified calculation and doesn't take into account compounding, fees, or other factors that might affect the actual return on your investment. If there are fees or the return is compounded, the actual return may be slightly different. Always consider all the terms and conditions of your investment to get a more accurate picture of your returns. It's important to note that this is a simplified calculation and doesn't take into account compounding, fees, or other factors that might affect the actual return on your investment. If there are fees or the return is compounded, the actual return may be slightly different. Always consider all the terms and conditions of your investment to get a more accurate picture of your returns.
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