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APPLICABILITY OF EXTANT PERSUASION THEORIES TO THE MARKETING OF GOVERNMENT POLICIES IN NIGERIA.

Authors: AJILORE Kolade , & JEGEDE Omolayo

Publication Type: Journal article

Journal: Babcock Journal Of Management And Social Sciences

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Abstract

ABSRACT

An attempt by the government of Nigeria to introduce a single N5, 000 note in 2012 ran into waterloo as a coordinated campaign of resistance by the Nigerian public exposed the incapacity of public policy makers to tap into a plethora of theoretical advances in strategic communication. In this article, the authors examine how deference to the theses of four time-tested theories of communication would have probably made the difference between success and failure. The submission was that the use of persuasion theories like cognitive dissonance, two-step flow, balance and elaboration likelihood would have probably seen to the successful marketing of the idea.

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AJILORE,K. JEGEDE,O. . (2013). APPLICABILITY OF EXTANT PERSUASION THEORIES TO THE MARKETING OF GOVERNMENT POLICIES IN NIGERIA., 11 (), 91-91.

AJILORE,K. JEGEDE,O. . "APPLICABILITY OF EXTANT PERSUASION THEORIES TO THE MARKETING OF GOVERNMENT POLICIES IN NIGERIA." 11, no (), (2013): 91-91.

AJILORE,K. and JEGEDE,O. and . (2013). APPLICABILITY OF EXTANT PERSUASION THEORIES TO THE MARKETING OF GOVERNMENT POLICIES IN NIGERIA., 11 (), pp91-91.

AJILOREK, JEGEDEO, . APPLICABILITY OF EXTANT PERSUASION THEORIES TO THE MARKETING OF GOVERNMENT POLICIES IN NIGERIA.. 2013, 11 ():91-91.

AJILORE,Kolade , and JEGEDE,Omolayo . "APPLICABILITY OF EXTANT PERSUASION THEORIES TO THE MARKETING OF GOVERNMENT POLICIES IN NIGERIA.", 11 . (2013) : 91-91.

A.Kolade & J.Omolayo , "APPLICABILITY OF EXTANT PERSUASION THEORIES TO THE MARKETING OF GOVERNMENT POLICIES IN NIGERIA." vol.11, no., pp. 91-91, 2013.

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