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Factors influencing consumption of zobo drink among Nigerian private university undergraduates

Authors: ADEOYE Bolade , Agbato , NGOZI Elizabeth , Ayelaagbe Bolutife

Publication Type: Journal article

Journal: Actasatech

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Abstract

This research was conducted so as to obtain information about factors determining consumption of zobo drink among undergraduates of a Nigerian Private University. Structured questionnaires were distributed to 300 respondents drawn randomly from different faculties of the University. Information on their socio- demographic data, reasons for consuming or for not consuming zobo drink and frequency of consumption was obtained. The results obtained were expressed in percentages. Female respondents (63%) were more than male respondents (37%). More than 50% of the respondents were Yoruba, 29% were Ibo while 12% were Hausa. 70% were Christian while the Muslim were 28%. 71% of the respondents consume zobo drink for various reasons: 42.25% consume zobo drink due to its functional and nutritive value, 30.96% consume zobo as result of its low price, 21.12% consume due to its availability while 5.63% consume zobo because of its organoleptic properties. From frequency of consumption, 52.11% consume zobo drink once a week. 39.28% of those not consuming zobo drink, dislike its taste while 28.57% were not aware of the functional and nutritional value. More than 50% of the respondents were not aware of the functional and nutritive value of zobo drink. There is a need for more awareness on benefits of zobo drink especially above carbonated drinks.

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ADEOYE,B. Agbato,S. NGOZI,E. Ayelaagbe,B. . (2014). Factors influencing consumption of zobo drink among Nigerian private university undergraduates, 5 (), 26-26.

ADEOYE,B. Agbato,S. NGOZI,E. Ayelaagbe,B. . "Factors influencing consumption of zobo drink among Nigerian private university undergraduates" 5, no (), (2014): 26-26.

ADEOYE,B. and Agbato,S. and NGOZI,E. and Ayelaagbe,B. and . (2014). Factors influencing consumption of zobo drink among Nigerian private university undergraduates, 5 (), pp26-26.

ADEOYEB, AgbatoS, NGOZIE, AyelaagbeB, . Factors influencing consumption of zobo drink among Nigerian private university undergraduates. 2014, 5 ():26-26.

ADEOYE,Bolade , Agbato,Sherifat , NGOZI,Elizabeth , and Ayelaagbe,Bolutife . "Factors influencing consumption of zobo drink among Nigerian private university undergraduates", 5 . (2014) : 26-26.

A.Bolade A.Sherifat N.Elizabeth & A.Bolutife , "Factors influencing consumption of zobo drink among Nigerian private university undergraduates" vol.5, no., pp. 26-26, 2014.

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