Babcock University Research Portal

Computer literacy, ease of use, perceived usefulness and adoption of television streaming in South-West Nigeria

Authors: ATAKITI Ifeoluwa , Taiwo , & ADEKOYA Helen

Publication Type: Journal article

Journal: The Journal Of Communication And Media Research

ISSN Number:

Downloads

Views

Abstract

The Internet has revolutionized different sectors of the society, including the media industry. One of the innovative applications of the Internet to the media industry is television streaming. The paucity of empirical research on streaming has undermined adequate planning in this sector. Without computer literacy skills, perceived usefulness and ease of use, widespread adoption of television streaming may be a daunting task. This study adopting the UTAUT Model examined the extent to which computer literacy skills, perceived usefulness and ease of use, promoted the adoption of television streaming. Survey research design was adopted; the population comprised 27,722,432 residents. Stratified sampling technique was used to stratify the local governments into metropolitan and non-metropolitan. Subsequently, four local governments were selected randomly from the metropolitan local governments. A sample of 1,613 respondents was drawn from twelve wards using Saunders, Lewis and Thornhill’s formula .Computer literacy skills, perceived usefulness and ease of use had individual significant influence on television streaming adoption (R2=0.017, 0.132, 0.098 p<0>

Access to Documents

External Link
Download
Digital Object Identifier

Keywords

ATAKITI,I. Taiwo,O. ADEKOYA,H. . (2019). Computer literacy, ease of use, perceived usefulness and adoption of television streaming in South-West Nigeria, 11 (), 52-52.

ATAKITI,I. Taiwo,O. ADEKOYA,H. . "Computer literacy, ease of use, perceived usefulness and adoption of television streaming in South-West Nigeria" 11, no (), (2019): 52-52.

ATAKITI,I. and Taiwo,O. and ADEKOYA,H. and . (2019). Computer literacy, ease of use, perceived usefulness and adoption of television streaming in South-West Nigeria, 11 (), pp52-52.

ATAKITII, TaiwoO, ADEKOYAH, . Computer literacy, ease of use, perceived usefulness and adoption of television streaming in South-West Nigeria. 2019, 11 ():52-52.

ATAKITI,Ifeoluwa , Taiwo,Ogunwemimo , and ADEKOYA,Helen . "Computer literacy, ease of use, perceived usefulness and adoption of television streaming in South-West Nigeria", 11 . (2019) : 52-52.

A.Ifeoluwa T.Ogunwemimo & A.Helen , "Computer literacy, ease of use, perceived usefulness and adoption of television streaming in South-West Nigeria" vol.11, no., pp. 52-52, 2019.

Access to Documents

Keywords

About Us

Admissions

Contact Us

Policies

ALUMNI

STUDENT POPULATION